Cirque du Soleil, Samsung Teaming for Virtual Reality Show
The Canadian-based circus troupe is moving into wearable mobile VR with the smartphone maker.
Samsung wants you to strap a phone to your face to get into the middle of Cirque du Soleil's world of jugglers, gymnasts and stilt-walkers.
Cirque du Soleil Media, a joint venture between the Canada-based circus troupe and broadcaster Bell Media, has pacted with Samsung to produce a liveaction virtual reality aerial show to be viewed on its flagship Galaxy S6 and S6 Edge smartphones.
All that's needed is connecting the Samsung phones to a Gear VR virtual reality headset, powered by Oculus, to view content based on Cirque du Soleil’s most recent touring show, Kurios - Cabinet of Curiosities. Félix & Paul Studios, a Montreal studio that produces 3D 360° VR content, will produce the content that has Cirque du Soleil acrobats tumbling and twirling over the heads of Samsung phone users.
"Cirque du Soleil excels at joining forces with all sorts of different collaborators in order to elevate the art of entertainment and create one-of-a-kind productions which continue to surprise with its innovative edge," said Cirque du Soleil Media president Jacques Methe Monday.
His company recently inked a first-look development deal with 20th Century Fox Television to jointly make live-action primetime scripted projects. And Saban Brands teamed with Cirque du Soleil Media on a cross-platform kids property that includes a TV series, online content and merchandising.
Cirque also pacted with Canadian indie producer Marblemedia to co-produce TV content, including a miniseries, hourlong drama and live musical event inspired by the circus troupe. And Samsung has just partnered with another Canada-based media group, Lionsgate, to produce a four-minute VR experience Insurgent — Shatter Reality, based on the Divergent sequel Insurgent.