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United Online, the Parent Company of Classmates.com, Launches MemoryLane.com

5:41 PM PST 2/23/2011 by Paul Bond

Wednesday's kick-off showcased some of the $8 million worth of entertainment content dating back to the 1940s, with highlights of Johnny Carson's TV career to be featured soon.

As the parent company of Classmates.com -- which 57 million Americans have used to reconnect with their school chums -- United Online knows how to turn nostalgia into a profitable business. They're hoping they'll do it again with MemoryLane.com, which launched Wednesday.

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