Clear Channel Rebrands With New Name
Given its new ways of delivering content, the company will now known as Clear Channel Media & Entertainment.
NEW YORK - Radio giant Clear Channel Communications has changed its name to Clear Channel Media & Entertainment, Radio Info reported.
The company says the new name will better reflect the different ways the company delivers content to its listeners in the digital age, including iHeartRadio, the iHeartRadio Music Festival and other live events, as well as its stations on XM, HD Radio and other media.
The 850-plus radio stations are expected to remain the firm's core business though.
"Radio is both our history and the foundation upon which we will grow our company moving forward," said John Hogan, CEO of Clear Channel Media and Entertainment. "That will not change. Clear Channel Media and Entertainment represents our evolution as we prove our relationship with our listeners is so much more than just our transmitters and towers."
Added Hogan: "We will continue to serve our increasingly diverse audiences and local communities with the best content - music, news, emergency information and public service - wherever they expect it, while supporting advertisers, strategic partners, music labels and artists with creative, multi-platform marketing opportunities that reach, activate and engage target audiences like no one else."