Clear skies for NBC Uni, CBS Weather bids
EmptyNBC Universal and CBS Corp. may be among those readying bids for the Weather Channel, which is up for sale by its owner, Virginia-based Landmark Communications.
In today's media landscape, however, Landmark's initial $5 billion price tag is somewhat steep. Another round of bidding starts next month.
One of the biggest parts of a Weather Channel purchase would be the acquisition of Weather.com. NBC already has NBC Weather Plus, using local affiliates and a digital cable position. It also operates WeatherPlus.com. The Weather Channel also could be used to help CBS, which doesn't have a lot of cable assets that can be used as leverage in talks for retransmission consent.
NBC Uni and CBS declined comment. (partialdiff)