Clear skies for NBC Uni, CBS Weather bids

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NBC Universal and CBS Corp. may be among those readying bids for the Weather Channel, which is up for sale by its owner, Virginia-based Landmark Communications.

In today's media landscape, however, Landmark's initial $5 billion price tag is somewhat steep. Another round of bidding starts next month.

One of the biggest parts of a Weather Channel purchase would be the acquisition of Weather.com. NBC already has NBC Weather Plus, using local affiliates and a digital cable position. It also operates WeatherPlus.com. The Weather Channel also could be used to help CBS, which doesn't have a lot of cable assets that can be used as leverage in talks for retransmission consent.

NBC Uni and CBS declined comment. (partialdiff)
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