'Click' has control over sales, rental
Empty"Click" is clicking on DVD. The Adam Sandler comedy from Sony Pictures Home Entertainment easily topped the national DVD sales and rental charts for the week ending Oct. 15.
On Nielsen VideoScan's First Alert sales chart, "Click" debuted at No. 1 despite strong residual demand for the previous week's two top sellers.
After two weeks in stores, Buena Vista's "The Little Mermaid: Platinum Edition" remained at No. 2, and 20th Century Fox's "X-Men: The Last Stand" slipped from No. 1 to No. 3.
In rental stores, "Click" generated an estimated $9.8 million in its first week, bumping the previous week's top renter, "X3," to No. 2 on Home Media Retailing's rental chart. However, the third "X-Men" film suffered only a 17% decline in rental revenue from the previous week; after two weeks, it has generated nearly $20 million from rental transactions.
Universal Studios' "Waist Deep" debuted at No. 4 on First Alert, finishing ahead of another new release, 20th Century Fox's "Garfield: A Tail of Two Kitties." "Waist Deep," from Rogue Pictures, was branded a summer sleeper when it opened in late June on 1,004 screens but generated a surprisingly strong $9.4 million.
Buena Vista's newly minted DVD of 1981's "The Fox and the Hound" bowed at No. 6 on First Alert, while New Line's "A Prairie Home Companion" debuted at No. 9.