CLIO Awards 'Mad' for Matthew Weiner

Barry Manilow, Mark Cuban also feted

LAS VEGAS -- Matthew Weiner, the Emmy Award-winning creator and executive producer of AMC's critically acclaimed drama "Mad Men," received a standing ovation as he accepted an honorary CLIO Award at the 50th anniversary CLIO Awards Tuesday night.

The opening night's festivities, at The New Joint at the Hard Rock Hotel & Casino, had a 1960s theme to suit the "Mad Men" salute. The room displayed newsreels of swinging London fashions, 1969 moonwalk footage and vintage ads from VW and others.

"What can we say about 'Mad Men?' Has there ever been such a buzz, inspiring fashions, department store windows, a new line of Zippo lighters, not to say nothing of the critical raves, Golden Globes, Emmys?" said Keith Reinhard, chairman emeritus of DDB Worldwide, who introduced Weiner.

He confirmed the show's depiction of those days in advertising, described by The New York Times as "smoking, drinking, writing and womanizing," with a story about how he met his wife as she was fleeing an "inebriated account director who was chasing her down the hall. How lucky was I?" he said. " 'Mad Men' has captured the essence of the 1960s ad world and given us a fantastic look at what it was like."

"I'm thrilled to be here," Weiner said in accepting the award. "I grew up loving advertising as a form of entertainment and I still enjoy it. I think about the fact that for some reason or another it is so close as an artist to the process of the mixture of business and art and wit. And I admire very much what you do. Now ironically I get to feel like I am part of the history of advertising, so thank you very much for this award. It means a lot to me."

Receiving honorary CLIOs: Barry Manilow (whose songwriting canon includes commercial jingles from the 1970s) and Internet entrepreneur and investor Mark Cuban.

Dan Wieden of Wieden + Kennedy is being feted with a Lifetime Achievement Award.

The CLIOs are produced by Nielsen Business Media, part of the Nielsen Co., as is Adweek.



In other CLIO news...

CLM BBDO in Boulogne-Billancourt, France, won a Grand Clio for an Alka-Seltzer print effort at Tuesday night's Communications Awards presentation at the 50th annual CLIO Awards.

For the first time, prizes were awarded for strategic communications/public relations campaigns. The inaugural gold CLIOs in PR were won by Edelman, Chicago (for Brita) and Ketchum, San Francisco (for Haagen-Dazs).

The Communications prizes recognize excellence in print, direct mail, radio, poster and billboard media.

In honor of the CLIOs' 50th anniversary, the three-day CLIO Festival features decade-themed awards shows. The Communications Awards celebrated the 1960s with a video montage of the advertising and design techniques that shaped the marketplace during that decade.

The awards show also featured a musical performance by American singer/songwriter Spencer Day and the presentation of an honorary CLIO to Matthew Weiner, winner of four Emmy Awards and executive producer and creator of AMC's period ad-agency drama "Mad Men." Weiner was recognized for his powerful storytelling abilities.

The ceremony was held at the New Joint in the Hard Rock Hotel & Casino. A list of the evening's Grand and Gold CLIO winners follows:

PRINT, 77 CLIOs: 1 Grand, 12 Gold, 22 Silver, 42 Bronze

Grand and Gold CLIOS:
-- CLM BBDO, Boulogne-Billancourt, France, Pharmaceuticals, Dissolve Your Problems "Bear, Paparazzi, Magician, Prison" for Alka-Seltzer (Grand CLIO winner in medium).
-- Abbott Mead Vickers BBDO, London, Corporate/Institutional, "Inner Child" for Museum of Childhood.
-- AlmapBBDO, Sao Paulo, Brazil, Automotive, Volkswagen Customized Trucks "Volkswagen Customized Trucks - Beer Box, Volkswagen Customized Trucks - Fruit Box, Volkswagen Customized Trucks - Milk Box, Volkswagen Customized Trucks - Egg Box" for Volkswagen Trucks.
-- BBDO, Kuala Lumpur, Malaysia, Automotive, Two Worlds "Bushman & Eskimo, Husky & Camel, Mountain Goat & Crocodile" for Jeep.
-- Clemenger BBDO, Wellington, New Zealand, Public Service, Crashed Beds "Bridge, Tree, Creek" for Driver Fatigue.
-- Del Campo Nazca Saatchi & Saatchi, Martinez, Buenos Aires, Argentina, Health Care Services, "Children - Tree" for Hospital Aleman - Kinder Plan.
-- Leo Burnett & Arc Worldwide Thailand, Bangkok, Home Furnishings/Appliances, "Chicken, Fish, Lobster" for WMF.
-- McCann Erickson, Madrid, Spain, Public Service, "Woman Shoe" for Greenpeace.
-- Miami Ad School Europe (Student - Sandra Nicolas), Hamburg, Germany, Student, Inspired by Life "Porridge, Brother, Aunt" for Ikea.
-- Saatchi & Saatchi Worldwide, Petaling Jaya, Malaysia, Public Service, "Stop" for Guinness.
-- TBWA\Paris, Boulogne-Billancourt, Household Products, Mir Black "Mir Black - Spider, Mir Black - Arms" for Henkel.
--TBWA\Paris, Boulogne-Billancourt, Household Products, Mir Laine "Mir Laine 1, Mir Laine 2, Mir Laine 3, Mir Laine 4" for Henkel.

DIRECT MAIL, 13 CLIOs: 2 Gold, 4 Silver, 7 Bronze

Gold CLIOs:
-- Lowe Limited, Bangkok, Thailand, Dimensional, "Torture Test" for Breeze Excel Washing Detergent.
--Philipp und Keuntje GmbH, Hamburg, Germany, Collateral, "Balloon" for Chubb Nord-Alarm Security Systems Company.

RADIO, 23 CLIOs: 6 Gold, 6 Silver, 11 Bronze

Gold CLIOs:
--DDB, Chicago, Beverages/Alcoholic, Real Men of Genius "Mr. Rain Delay Tarp Roller Outer, Mr. Golf Quiet Sign Holder, Mr. Football End Zone Painter, Mr. Football First Down Marker" for Anheuser-Busch.
-- Grey, Melbourne, Australia, Public Service, Pictures of You, "Anne, George, Martin" for Anti-Speed Message.
-- Grey South Africa, Sandton, Public Service, "Shark Attack" for Shark Life.
-- Grupo Gallegos, Long Beach, Calif., Media, Subtitles "Epic, Robinson, Horror" for Comcast CableLatino.
-- Network BBDO, Johannesburg, South Africa, Travel/Tourism, Plain Insanity "Ferret, Dancer, Dog" for Virgin Atlantic Airlines - Upper Class Suites.
-- Saatchi & Saatchi, New York, Business Equipment/Services, Compression Radio "Soap Opera Romance, Eating Candy, Calling Tech Support" for StuffIt Deluxe.

POSTERS, 42 CLIOs: 6 Gold, 17 Silver, 19 Bronze

Gold CLIOs:
-- Abbott Mead Vickers BBDO, London, Corporate/Institutional, "Inner Child" for Museum of Childhood.
-- BBDO Malaysia, Kuala Lumpur, Malaysia, Automotive, Two Worlds "Bushman & Eskimo, Husky & Camel, Mountain Goat & Crocodile" for Jeep.
-- Big Ant International, New York, Public Service, "What Goes Around Comes Around" for Global Coalition for Peace.
-- Contract Advertising India Pvt. Ltd., Mumbai, India, Public Service, "Family Name" for Aadhar Association.
-- Del Campo Nazca Saatchi & Saatchi, Martinez, Buenos Aires, Argentina, Health Care Services, Children "Tree, Cookie, Stairs" for Hospital Aleman - Kinder Plan.
-- KNARF (Students - Annie Chiu, Anna Echiverri), New York, Student, "Subway Bench" for Victoria's Secret.

BILLBOARD, 20 CLIOs: 2 Gold, 7 Silver, 11 Bronze

Gold CLIOs:
-- DDB, London, Media, "Global Downturn" for Financial Times.
-- Leo Burnett, Toronto, Beverages/Alcoholic, "Share Our Billboard Campaign" for James Ready.

STRATEGIC COMMUNICATIONS/PR, 9 CLIOs: 2 Gold, 4 Silver, 3 Bronze

-- Edelman, Chicago, Consumer, "FilterForGood: Better Water, Less Waste" for Brita.
-- Ketchum, San Francisco, Consumer, "Haagen-Dazs loves Honey Bees: Let's Lick This Problem" for Haagen-Dazs.

To see a complete list of all Grand, Gold, Silver and Bronze CLIO Award winners in all categories, visit clioawards.com.
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