Clio Key Art Awards Renamed Clio Entertainment

The 2017 ceremony, which honors the best in Hollywood advertising in partnership with The Hollywood Reporter, will shift to Nov. 2.

Hollywood advertising's prestigious honors, the Clio Key Art Awards, has been renamed Clio Entertainment.

Now in its 46th year, the awards, which honor the marketing teams behind the entertainment industry's most innovative and buzzworthy trailers, posters and other promotional materials each year, is gearing up to honor the next crop of campaigns on a new date of Nov. 2.

Clio's new name will help reflect and honor "the many creatives working in emerging entertainment marketing areas and welcome new supporters into the fold," said Clio president Nicole Purcell in a statement.

"We believe this name better reflects the massive strides our industry has taken since 1971, and will help us to remain more inclusive of the great work happening across TV, gaming and of course the roots of Clio Entertainment, film," Purcell added.

Entries for this year's Clio Entertainment awards will open on May 1.

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