CLIO Sports Awards Honors Late Stuart Scott, Announces 2015 Winners
Former NFL player Tiki Barber hosted the ceremony on July 8, as the international competition celebrated creative excellence in sports.
CLIO Sports has announced its second annual Grand CLIO Sports Award Winners, celebrating outstanding achievements, excellence, and creativity in sports branding and marketing.
Creatives, brands and companies gathered to honor the winners at a July 8 ceremony in New York hosted by former NFL running back Tiki Barber.
Among the big winners at the fete was sports-drink powerhouse Gatorade, whose Derek Jeter-starring ad “Made in NY” with TBWA/Chiat/Day was awarded the grand prize for creativity in film. The brand was also honored with the inaugural CLIO Sports Brand Icon Award, which recognizes a brand that has singularly extended its impact beyond sports and indelibly affected popular culture. Mark Tatum, deputy commissioner and chief operating officer was of the NBA, presented the award to Gatorade senior vp and general manager Brett O’Brien.
Chosen by a jury that included NBC Sports Marketing Group’s chief marketing officer John Miller and Philadelphia 76ers chief executive officer Scott O’Neil, among other leading professionals, the competition's big winners included both domestic as well as international entries, such as Sweden’s Forsman & Bodenfors, which took home two awards for its United Nations World Food Programme campaign “805 Million Names.”
U.S. Army Veteran, athlete and Dancing With the Stars alumnus Noah Galloway was also on hand to hand out the Innovative Grand Clio award to R/GA’s “The Pursuit” for Equinox.
The ceremony also memorialized late ESPN anchor Stuart Scott, who died in January at age 49 after a long battle with cancer, with a special presentation of Lifetime Achievement Award in his memory. Former ESPN colleague Scott Van Pelt presented the award, which will henceforth be renamed the Stuart Scott Lifetime Achievement Award, to Scott’s sister, Susan Scott, and his daughters, Taelor and Sydni.
Susan also announced the forthcoming start of the Stuart O. Scott Foundation. The organization, which launches in October, is "his vision from his hospital bed — [it] focuses on caring for cancer fighters in their every day struggle to lead a normal life, in exactly the way that he was able to," Susan said.
A complete list of winners follows:
Film: TBWA/Chiat/Day, “Made in New York,” Gatorade
Partnerships, Sponsorships & Endorsements: Forsman & Bodenfors (Sweden), “805 Million Names,” United Nations World Food Programme
Public Relations: Forsman & Bodenfors (Sweden), “805 Million Names,” United Nations World Food Programme
Design: Venables Bell & Partners, “Bacon,” Reebok
Student Out of Home: Miami Ad School, “Subzero,” REI
Innovative: R/GA, “The Pursuit,” Equinox
Engagement/Experiential: Africa (Brazil), “The Inverted Jersey," Botafogo de Futebol e Regatas
Digital/Social: Rethink (Canada), “Hockey Heaven,” Molson Canadian
Out of Home: Fox Sports Marketing, “Daytona 500 Bus Wraps – Go Daddy,” Fox Sports
Lifetime Achievement: Stuart Scott, ESPN (posthumous)
CLIO is a division of Mediabistro Holdings, which is owned by Prometheus Global Media, the parent company of Billboard, Adweek and The Hollywood Reporter.