Pret-a-Reporter

Clip-In Man Buns for the Follically Challenged Are a Thing Now

Courtesy of Groupon
Clip-in man bun

Fake it till you make it.

For some members of the male hipster population, the struggle to grow and groom a man bun is very, very real.

But this is America, and where there is a trend, there is an entrepreneur willing to capitalize on others' insecure needs to participate in said trend. In this case particularly, the inventive folks at Groupon have created the perfect solution for the follically challenged hombres who, for whatever reason, cannot or will not grow the locks needed for a man bun.

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The clip-in man bun, available for a reasonable $9.99, is an "attachable — and, equally importantly, detachable — man bun that lets you blend in with your surroundings, putting it on when you smell Fair-Trade coffee or hear a banjo and taking it off when someone utters the word 'bro.' "

The instructions for how to wear the bun are easy enough (even a man could do it!), and Groupon clearly understands how to effectively connect with its target audience: "Comb your hair back toward the crown of your head, in a similar motion to lacquering a reclaimed-wood coffee table," reads step one.

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Next, "attach the man bun to your natural hair the way the lay public attached itself to Arcade Fire." Last, but not least, "use bobby pins to secure the man bun, decide bobby pins are too mainstream, use antique paper clips instead."

Earlier this year, on April Fools' Day, ASOS posted a fake version of the product, but it looks like joke's on them now because someone, somewhere, is making a lot of cash.

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