Clooney and Katzenberg Kick Off $350 Million Fundraising Campaign for MPTF
The Motion Picture & Television Fund is launching a three-year $350 million fundraising campaign--with $238 million already committed by Hollywood heavyweights.
MPTF Foundation Committee chairman Jeffrey Katzenberg and board member George Clooney announced the campaign Thursday at a breakfast at the Beverly Hills Hotel. They are partners on the project.
"It's been a really long two years for us, and today marks a real transformational moment," Katzenberg said. "Given the challenges we've faced, this is a real miracle."
Katzenberg and MPTF CEO Bob Beitcher said the money raised will guarantee a future for the charity as more and more baby boomers age (Clooney, who was born at the tail end of the baby boomer generation, smiled).
Taking the podium, Clooney recalled that when he first joined the board, Katzenberg warned, "'you think the Sudan is difficult, try the MPTF.'"
Clooney said Jeffrey and his wife Marilyn made the first commitment.