Clooney and Katzenberg Kick Off $350 Million Fundraising Campaign for MPTF

The Motion Picture & Television Fund is launching a three-year $350 million fundraising campaign--with $238 million already committed by Hollywood heavyweights.

our editor recommends

Motion Picture & Television Fund Fined $80,000 for Nursing Home Death

Jeffrey Katzenberg Sets Spring Hollywood Fundraiser for President Obama (Exclusive)

Kevin Bacon, Chris Colfer Join George Clooney in Dustin Lance Black's Prop 8 Play

PHOTOS AND VIDEO: George Clooney: Career in Pictures

MPTF Foundation Committee chairman Jeffrey Katzenberg and board member George Clooney announced the campaign Thursday at a breakfast at the Beverly Hills Hotel. They are partners on the project.

"It's been a really long two years for us, and today marks a real transformational moment," Katzenberg said. "Given the challenges we've faced, this is a real miracle."

Katzenberg and MPTF CEO Bob Beitcher said the money raised will guarantee a future for the charity as more and more baby boomers age (Clooney, who was born at the tail end of the baby boomer generation, smiled).

Taking the podium, Clooney recalled that when he first joined the board, Katzenberg warned, "'you think the Sudan is difficult, try the MPTF.'"

Clooney said Jeffrey and his wife Marilyn made the first commitment.