CMT greenlights two adventure series
Network also looking to expand into scripted programmingCMT wants to bring back the traditional family sitcom -- and add a few gators.
The Viacom-owned network has ordered two series to launch an action block and hired comedy executive Brad Johnson to oversee an expansion into scripted programming. The network intends to develop about a dozen comedy scripts with an eye toward having two sitcoms on the air next year.
But first, coming in the second quarter are ITV's "Danger Coast" and 12 Forward's "Gator 911" (working titles).
"We did a lot of research looking at what reality programming our audience watched on other networks, and adventure shows kept popping up near the top of the list," said Mary Beth Cunin, CMT senior vp programming strategy.
"Coast" follows Miami's elite Marine Operations Bureau as they protect the public. "Gator" follows Gary Suarage, owner of Texas-based adventure park Gator Country, as he and his team rescue wandering gators. Both half-hours received a 10-episode order.
"These shows have a mixture of adventure and fun and perfectly fit our filter," said Bob Kusbit, head of development at the network. " 'Danger Coast' has beautiful-looking water, but these people truly lay their lives on the line. 'Gator 911' has colorful characters, but at the heart of it they're saving gators."
Built on music video programming, CMT has followed the VH1 model of gradually expanding into reality shows and specials. The network boasts that 2009 will be its ninth consecutive year of year-over-year primetime growth among adults 18-49, with breakouts including its country revamp of former NBC title "The Singing Bee" and its reality show "World's Strictest Parents."
CMT's audience research has shown the network's viewership is fairly broad (and evenly split between men and women), which supports expanding into more general programming -- music, comedy, adventure and family are the genres that execs say best suit their network.
With plenty of family-friendly and music video programming already on the air, that left adventure and comedy.
Johnson has assumed the newly created position of senior vp comedy development. A former executive at Fox, Johnson developed "The Simple Life," "American Dad" and "Arrested Development" and served as a showrunner on the long-running sitcom "Coach." During his four-year tenure at the studio, three of the shows Johnson developed earned writing Emmys.
"What we're finding from the creative community is there's a lull in the family sitcom because networks wanted some particular edge -- they want it to be younger or have something specific about it," said Kusbit, who cited shows like "Everybody Loves Raymond," "Home Improvement" and "Roseanne" as inspirations. "It really seemed like the right time for us to do this."