CNBC Orders Two Reality Series and Expands 'The Profit'
CNBC has ordered two reality series and put three projects into development, as well as extending the sophomore run of The Profit.
The NBCUniversal-owned network has greenlighted unscripted entries Restaurant Kickstart with restaurateur Joe Bastianich and celebrity chef Tim Love from Shine America for a July premiere, while Filthy Rich Guide gets an August bow. Filthy Rich Guide, from Leopard USA, follows how the 0.001 percent spend their money.
The extended eight-episode order for The Profit, which follows entrepreneur Marcus Lemonis who saves struggling businesses while investing his own cash in the process, comes on the heels of last Tuesday's most watched episode for the network in viewers and the adults 25-54 demographic. The new episodes, which have yet to be filmed, will air in October.
Meanwhile, new projects CNBC has put into development include Restaurant Confidential: New York (working title), which follows the money and chronicles the struggles and triumphs of various restaurants in the competitive New York food scene. All3Media's Eli Holzman, Stephen Lambert and Aaron Saidman are executive producers.
Hard Money (working title) is billed as an inside look at "the high-octane world of 'hard money' lending." Matador produces, with Jay Peterson and Todd Lubin executive producing. The third project is More Money More Problems (working title), a docuseries that centers on athletes, CEOs, actors, musicians and high-net-worth individuals who went from rags to riches to rags.
“It’s an exciting time for us in primetime. The Profit is building a loyal fan base with viewers who want to be entertained but also want to get insights as to why businesses fail and how they can flourish,” said Jim Ackerman, senior vp primetime alternative programming. “And our two new series, Restaurant Kickstart and Filthy Rich Guide, are great additions to our lineup and reinforce what we have said all along, that money and business are great backdrops for storytelling."