CNN Morning Ratings Shrink Despite Primetime Demo Advantage Over MSNBC

4:39 PM PST 03/29/2012 by Michael O'Connell

The network hits new lows with its early programs in the first quarter, as Fox News continues its to lead all cable news by wide margin.

The first quarter of the year saw a few notable shifts in cable news ratings, with Fox News Channel retaining its 10-year streak on top of CNN and MSNBC.

In primetime, Fox averaged 1.91 million viewers above MSNBC's 825,000 and CNN's 755,000. Likely buoyed by its three primetime republican presidential debates -- and despite year-over-year drops for Piers Morgan, John King and Anderson Cooper -- CNN managed to grow 33 percent and overthrow MSNBC's second place spot among the coveted adults 25-54 group. CNN's 253,000 eclipsed MSNBC's 235,000, while Fox had an easy win with 420,000.

PHOTOS: The Most Talked About TV News Faces

Daily ratings saw the three networks hold their rankings in viewers and 25-to-54-year-olds. Fox was on top with 1.07 million viewers and 262,000 in the demo, MSNBC in second with 458,000 and 143,000 in the demo and CNN in last with 434,000 and 139,000 in the demo.

Among individual programs, Fox News had the top ten broadcasts among viewers, while MSNBC (Rachel Maddow) and CNN (Cooper) each took a slot in the top ten with viewers 25-54.

In the competitive morning, CNN took big hits between 6:00 a.m. and noon, dropping double digits among viewers and adults 25-54. Early Start was down 30 percent in viewers from the time slot last year, while Morning Joe dropped only 6 percent and Fox & Friends grew by 5 percent.

comments powered by Disqus