Pret-a-Reporter

Fashion Runway Shows Are Taking Over Coachella

Courtesy of The Honeyman Agency

Tracy Reese and Nanette Lepore are among the designers who will be presenting their collections during the three-day festival.

The "Coachella look" — long carefree dresses with florals and perhaps a little fringe, big floppy hats and motorcycle boots — is a free-spirited mix of L.A.'s '60s hippy-look, '90s Seattle grunge with a touch of the '80s West Coast punk. And in the last few years, fashion has been a major force at the fest, with attendees showing up dressed to the nines in their haute bohemian get-ups. Then, of course, there's the question of what the celebs will wear (or sometimes, get paid to wear) to the three-day party. From cut-off shorts and bra tops to caftans and beads, (almost) anything goes at Coachella.

Read more This is Why Fashion Brands Bank on Coachella

Now, Coachella's about to get even more serious about fashion. Pandora Jewelry has whipped together a major three-day event to be held at the Parker Palm Springs Hotel called "The Pandora Jewelry Experience." Meanwhile, the following lines will present invite-only runway shows: Siwy denim on Friday, April 10 at 5 p.m.; Plenty by Tracy Reese on Saturday, April 11 at 1 p.m.; Nanette Lepore on Saturday at 3 p.m.; and WHiT on Sunday, April 12 at 2 p.m.

Read more 10 Things 'L.A. Frock Stars' Star Doris Raymond Taught Us About Life

Each designer will show a mash-up of current collections, relevant archival pieces and capsule Coachella collections, with all the limited-edition pieces available for retail. Each designer will also dabble in jewelry design with Pandora elements: Tracy Reese featuring stacking rings on leather cord; Lepore working with stacked rings; and WHiT with turquoise Citroen, deep-blue stones and leather cords.

"I'm paying a lot of attention to festival dressing right now," says Nanette Lepore. "I couldn't be more thrilled to present a colorful and playful show during the West Coast's premiere music festival. I had a blast pairing my bright spring looks with unexpected layering of rings and bracelets for Pandora. Festivals have become a way of life."

Read more Vivienne Westwood Partners with London West Hollywood on Luxury Penthouse

What's being called the "Experience" will take place on the Gene Autry Estate at the Parker Palm Springs — and like Coachella itself — it will have separate, distinct areas celebrating individual style. The Lawn area will feature Pandora products that invitees can create themselves as they enjoy cocktails (natch), interactive art demonstrations, a photo booth and luxury beauty product sampling. (Hey, who needs music?)

The VIP House will host fashion bloggers and "influencers" by appointment, where designers will set up a pop-up gallery and do meet-and-greets. The Runway section will be — you guessed it — where the shows will take place, with room for 250 guests. Says WHiT designer Whitney Pozgay: "My spring 2015 bright prints are perfect for Palm Springs' sunny weather — it's going to be a great weekend."

Read more Ruffian Designers Are Launching a New Line

Ladies and gents: get ready to start shopping.

comments powered by Disqus