On Thursday night, L.A.'s fashion flock strapped on their dancing shoes to celebrate the launch of stylist Mary Alice Haney’s debut collection, Haney Pret-a-Couture, becoming available on Net-a-Porter at mmhmm in The Standard Hotel on Sunset.
The space, which is usually the Saturday night dance phenomenon Giorgio's that's known for drawing stars by the droves opened its hidden doors on the weeknight to welcome Haney and her fashion pack, including a handful of women who served as inspiration for several styles. Sporting the "Molly," her namesake Haney dress, Molly Sims came in a show of support, as did the likes of How I Met Your Mother star Cobie Smulders, Fast & Furious 6 actress Jordana Brewster, shoe designer Jerome Rousseau, Sally Perrin, Suttin Stracke and Liz Goldwyn.
"I’m inspired by the seventies, and Tom Ford in the nineties, and Halston. It’s all about wearable glamour," said Haney of the line -- a collection of 12 semi-customizable party dresses and one head-turning sheer jumpsuit, ranging from roughly $1,900 to $5,700. "I think about people I love and women whose style I admire when designing. I try to think about a real women’s body as well as an actress or a model."
Annelise Peterson, director of client relations and special projects at Net-a-Porter flew in from New York for the occasion, a week ahead of the debut of the brand’s first print publication, The Edit. Also on hand was Le Catch blogger (and former Lucky editor) Marlien Rentmeester, who donned the "Marlien" for the night.
"It’s my favorite dress in the collection. It’s so me. It’s demure but sexy, and I love lace," said Rentmeester.
Haney's pal, designer Minnie Mortimer Gaughan was absent for the evening, but not in spirit, with Haney flaunting her dance moves in her friend's "Minnie" dress.
That’s what friends are for.