Coldplay Gets Busy With 'Ghost Stories' Promotion

 Getty Images/Courtesy of Clear Channel

Coldplay is leaving no stone unturned in promoting new album Ghost Stories, its first for Warner Music Group’s Atlantic Records since the forced divestiture of the Parlophone label by Universal Music Group after acquiring EMI. The record came out today in CD, vinyl and digital forms, with a special deluxe bonus edition being carried at Target stores featuring three additional songs.

Last Friday night, the band played an abbreviated, seven-song, hour-long set at iHeartRadio’s converted NBC studio soundstage in Burbank, hosted by veteran DJ Elvis Duran, who punctuated the performance with questions like “Which one of you has the potty mouth?” (guitarist Jonny Buckland) and “What song most elevates you?” (drummer Will Champion’s pick was The Pogues’ “A Pair of Brown Eyes”).

With a fully operational backdrop, including high-definition video and lasers, and recording studio-quality sound, Chris Martin and company ran through new songs like “Magic,” “A Sky Full of Stars,” “True Love” and “O,” alongside classics like “Viva la Vida,” “Paradise” and “Clocks,” delighting the crowd of hardcore fans and industry types.

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“Being open and vulnerable is what we do,” Martin told Duran about the album, which has proven a field day for critics in analyzing the “conscious uncoupling” between the lead singer and his estranged wife, Gwyneth Paltrow. “We wanted to be real. What we sacrifice in melody we gain in honesty.”

The entire iHeartRadio Album Release Party will be broadcast tonight over more than 130 Clear Channel CHR, Hot AC, Alternative and Triple A stations across the country at 6 p.m. ET/PT, with an exclusive stream on Yahoo Screen (http://screen.yahoo.com).

Last night, NBC broadcast an hour-long primetime Ghost Stories special on the band, featuring highlights from three performances Coldplay did on a Sony Pictures Studios soundstage in March.

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Look for Coldplay to perform on the season finale of NBC’s The Voice tomorrow night and on The Ellen DeGeneres Show on Wednesday.

Tonight the group will appear for an intimate concert at UCLA’s Royce Hall, part of a short tour that included a date at the Beacon in New York and upcoming shows in Glasgow (5/24), Paris (5/28), Tokyo (6/12), Sydney (6/19) and London’s Royal Albert Hall (7/1).

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