'Collar,' 'Covert' nab season highs
Drew 4.1 and 5.33 mil total viewers this week, respectivelyFour episodes into its freshman run, USA Network's new spy drama "Covert Affairs" last night put up its best numbers, drawing 5.33 million total viewers in its 10 p.m. time slot.
Tuesday night's installment of the Piper Perabo strip outperformed its previous high of 5.21 million viewers (July 20) by 2%. More importantly, the show notched its biggest demo deliveries to date, averaging 2.34 million adults 25-54, up 1% from the premiere's 2.3 million, while landing 2.29 million viewers 18-49, an improvement of 9% from the opener's 2.1 million.
Through its first four installments, "Covert Affairs" is averaging 5.06 million total viewers, per Nielsen live-plus-same-day ratings data. Of these, 2.21 million are members of the 25-54 demo, while 2.12 million are part of the 18-49 set.
Leading in at 9 p.m., second-year series "White Collar" is showing marked improvement, drawing 4.1 million total viewers. While that represents a 5% decline from the 4.29 million viewers who tuned in for the season premiere, last night's delivery also marked a 10% increase from the July 27 installment, which drew 3.72 million viewers.
"White Collar" also secured a season high of 1.68 million viewers in 18-49, topping last week's delivery by 27%. The show also served up 1.76 million adults 25-54, down 4% from the place-setting 1.83 million it averaged on July 13, but up 19% from last week's 1.48 million.
Season-to-date, "White Collar" is averaging 4.02 million viewers, of which 1.68 million are part of the 25-54 crowd and another 1.57 million are members of the 18-49 demo.