Colorado Shooting Drives Ratings Boost for Synidcated Entertainment Magazine Shows
The Colorado movie theater massacre boosted viewership among syndicated entertainment magazine shows for the week ending July 29 -- including perennial category leader Entertainment Tonight, which was up six percent from the prior week and year-to-year with a 3.7 rating.
According to Nielsen data released Tuesday, Access Hollywood, with a 1.8 rating, was also up six percent in total households for that week and saw an impressive 17 percent jump among the key demographic group of women 18-49.
Extra, with a 1.6 household rating, had the biggest increase among daily TV magazines, up seven percent -- its best performance since the May sweeps. The show also scored a 25 percent gain week-to-week among women 18-34.
TMZ was also up 6 percent from the prior week, with a 1.9 rating in total households.
While Entertainment Tonight’s companion show The Insider held steady at a 1.5 rating for the week, the Insider Weekend show scored a 1.3, which was an increase of 18 percent week to week, up 44 percent from the same time last year.
Among syndicated talk shows, Dr. Phil was tops with a 2.4 rating. The show was down four percent from the prior week even though it was in re-runs. However, showing how much he has improved this season in the ratings, that was up nine percent from the same week one year ago.
Dr. Phil has been the top talk show in syndication for the 38th week since the season began in September and for the 17th time out of the past 18 weeks.
The most impressive performance for the week was by Rachael Ray, which had a 1.5 rating, up a smart 15 percent from the prior week.
Among other talk shows Live With Kelly had a 2.3 rating in total households, the same as the prior week. That put her in a tie with conflict talker Maury, who had a 2.3 rating, which was down four percent from the prior week. Dr. Oz’s rating was unchanged from the prior week at a 2.2 in households.
Ellen declined to a 1.5 rating, down about six percent, which was her lowest overall audience level for the season.
Jerry Springer had a 1.5 rating which was a seven percent increase over the prior week in total households.
At the bottom of the list of talkers Steve Wilcos had a 1.3, which was an eight percent week to week increase; while Wendy Williams (in reruns) was even with the prior week with a 0.8 rating.