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Columbia Options Rights to 'Emergency!' Book

Robert Downey Jr. developing project to be written by "Wall Street 2" scribe Allan Loeb.

After months of wrangling, Columbia has optioned the rights to "Emergency!: This Book Will Save Your Life," the non-fiction book from best-selling author Neil Strauss. Wall Street 2: Money Never Sleeps scribe Allan Loeb is set to pen the script.