Comcast joins Facebook for Web/TV series

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NEW YORK -- Comcast Corp. and Facebook.com are collaborating to produce a user-generated series that will appear on television and the Web this year.

"Facebook Diaries" will consist of 10 half-hour episodes featuring Facebook users and will be produced by Emmy-winning producer R.J. Cutler ("American High"). It will be available on Ziddio.com, Comcast's recently launched user-generated content site, and on the cable company's On Demand service.

"Video sharing is extremely popular among Facebook's 16 million users," Facebook CEO Owen Van Natta said. "Through our partnership with Comcast, we are making it even easier for the Facebook community to share video content in a trusted online environment and giving them the opportunity to tell their stories on TV."

Beginning in March, Facebook will ask its users to submit short videos that will be shared and rated by the community. Select videos will then be featured on Ziddio and Comcast on Demand. Cutler will choose from these submissions in putting the series together.

"The concept is a fresh spin on entertainment and programming," Cutler said. "I think it's truly groundbreaking."

Speaking on Wednesday at the Media Summit in New York, Elizabeth Schimel, senior vp online content development at Comcast, called the Facebook partnership a "great extension" of both brands. She said it is a great sponsorship and advertising opportunity for marketers who want to reach the college-age demographic, and the partners already have gotten "a lot of interest" from advertisers.

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