Comcast, Turner Reach VOD Deal for Original Series
Comcast and Turner Broadcasting System have reached a deal to make complete current and previous seasons of shows from TBS, TNT, CNN and other networks available to cable subscribers via Xfinity's On Demand service.
Beginning this summer, full current seasons of original series that air on TNT, TBS, Cartoon Network, Adult Swim, CNN and TruTV will be available on demand. New episodes will become available the day after they premiere and will remain up for the duration of the current season.
Some of the shows that will be made available include TNT's Falling Skies and Murder in the First, TBS' Deal With It and CeeLo Green's The Good Life, Adult Swim's Robot Chicken, CNN's Anthony Bourdain Parts Unknown and TruTV's Impractical Jokers.
Turner networks will now also insert dynamic ads in Xfinity On Demand programming.
“This new agreement expands our existing relationship with Comcast and furthers our combined commitment to provide the customers we both serve with more popular programming from Turner’s portfolio of leading networks,” Turner Broadcasting System president David Levy said in a statement. “We all know viewing habits continue to evolve. VOD is a great way to help grow our audience and introduce new viewers to our programming, and it also serves as another opportunity for advertisers with their targeted brand messages."
Comcast svp and general manager of video services Matthew Strauss added: “Comcast and Turner Broadcasting have a long-standing relationship built around bringing viewers all the content they want to watch, anywhere they want to watch it. Xfinity On Demand is a go-to source for customers who want to catch up and stay current on their favorite TV shows, and the addition of Turner’s original programming only enhances the platform."