Comcast Unveils $1.2 Billion Philadelphia Skyscraper Proposal
Comcast has unveiled a $1.2 billion proposal for a new 59-story skyscraper to house its corporate headquarters in Philadelphia.
Construction on the 1,121-foot-high building, designed by Norman Foster of Foster + Partners, is expected to begin this summer and be completed by late 2017.
"This is yet another historic moment for Comcast," said Comcast CEO Brian L. Roberts in a statement. "We continue to be proud to call Philadelphia our home, and are thrilled to build a world-class media, technology and innovation center right in the heart of the city, to bring NBC 10 and Telemundo 62 downtown, and to create thousands of jobs and further drive economic activity in the region."
Once completed the skyscraper, titled The Comcast Innovation and Technology Center, will rank among the tallest buildings in the United States. In addition to housing Comcast, the building will house a 200-room Four Seasons hotel.
"If you want a city behind your project, a hotel is a great way to get through the entitlement process," Paul Habibi, a real estate developer and professor at the Ziman Center for Real Estate at UCLA, tells The Hollywood Reporter. "Cities want the tax revenue. And attaching an architect like Norman Foster to the project is another way to win hearts and minds during approvals processes."