Comcast's Xfinity Takes 'Angry Birds Toons'
COLOGNE -- Rovio, the company behind Angry Birds, has partnered with Comcast-owned video platform Xfinity to bring a cartoon, based on the video game phenomenon, to the U.S..
Finnish-based Rovio announced the deal on its blog Monday, saying the new cartoon, Angry Birds Toons, will be available on Comcast's U.S. video platforms, including Xfinity on Demand, the Xfinity TV Player app and online at Xfinity.com/tv.
Separately, Rovio has signed several free-TV deals for the weekly series, which will debut worldwide this weekend. Channels including FOX8 in Australia, Korea's JEI TV, Super RTL in Germany, Cartoon Network in India, France's Canal J, the Children's Channel in Israel and and Gloob in Brazil have picked up broadcast rights to the show. The TV networks will get a day's jump on other platforms, debuting the first episode of the Angry Birds Toons series on March 16. The show will roll out everywhere else March 17. Rovio has produced an initial 52 episodes of Angry Birds Toons.
Rovio is going out on multiple platforms with Angry Birds Toons with a global deal that will see the series carried on Samsung's Smart TVs at launch, with Roku boxes set to carry the cartoon at a later date. Weekly episodes will also debut across all Angry Birds game apps starting on March 17, with a new channel button imbedded into the game's home screen.
Rovio said Activision, Paramount Pictures, BlackBerry and Sony Pictures are among the high-profile partners that will be involved in the launch of the Angry Birds Toons channel this weekend.