Comedy Central goin' down to 'South Park' mobile app

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LAS VEGAS -- Comedy Central is launching a wireless application based on its "South Park" franchise as well a slew of original Web series.

Created through close collaboration with South Park Studios, the mobile hub is intended to use the show's cultlike following to foster a community over the wireless platform through message boards, streaming video, behind-the-scenes news and blogs, ringtones and graphics.

"With the launch of the South Park Mobile application, we are providing mobile consumers with a constant 'South Park' fix and access to exclusive content -- all in one central location," said Erik Flannigan, senior vp digital media at Comedy Central.

Expected to launch on Sprint by the end of the month and across all carriers this year, the application features the "South Park" character creator, a feature allowing users to build their own avatar to be displayed on message boards and within their personal profiles.

Fresh video content updated weekly and delivered through a built-in media player will be featured as well as production blogs from South Park Studios, exclusive news, Q&As with show creators Trey Parker and Matt Stone and storyboard art.

Additionally, the "ultimate episode guide" highlights video and plot synopses from every episode of all 10 seasons of the animated series along with a mobile storefront offering games, ringtones and wallpapers.

The service costs $3.99 per month, and ringtones and wallpapers can be purchased a la carte for an additional fee.

Meanwhile, both MTV Networks' Comedy Central and Spike TV are expected to announce today a slate of new Web series for the coming year.

Included among the 11 new original broadband shows to debut on ComedyCentral.com are "The Watch List," a series featuring a lineup of American Muslim comedians, and "Judge Fudge," Comedy Central's first-ever Web series to be derived from a character on an existing on-air network show, "Drawn Together."

"Comedy Central has and will continue to raise the bar to develop quality digital programming for our audience to interact with on all platforms," Lou Wallach, senior vp original programming and development at Comedy Central, said of the new slate of original online programming that brings ComedyCentral.com's lineup to more than 25 original Web shows.

For its part, SpikeTV.com is bringing its male-targeted audience eight new original broadband series.

Spike's upcoming digital originals include "Spike's Hottest Bartenders," which, in the vein of its New York-based show, searches for the wildest bars in three other cities; "Miss March Madness" (its working title), which honors co-eds from across the country; and "FMX Prague" takes place in the Czech Republic's capital city and showcases seven of the top freestyle motocross stars in the world.
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