Comedy Central ups Risafi

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Comedy Central has promoted Peter Risafi to senior vp brand marketing/executive creative director.

In his newly expanded role, Risafi will be responsible for all brand creative and strategic marketing for the network, ensuring a consistent look and unified voice for the Comedy Central brand across all media and platforms. This includes consumer, ad trade and affiliate marketing, network brand strategy and creative positioning for Comedy Central, its digital assets and all other ancillary businesses.

Risafi also will oversee all network-related consumer products and special events efforts.

He reports to Michele Ganeless, executive vp and general manager of Comedy Central, and will continue to be based at the company's headquarters in New York.

"Peter's promotion reflects the outstanding job he has done shaping the look and feel of Comedy Central," Ganeless said.

Since joining Comedy Central in 2000, Risafi has spearheaded two network brand redesigns, in 2000 and 2004.

He also has held positions at SoapNet, Lifetime Television and Nickelodeon, among others.
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