Coming soon: 'Heroes' tank, action dolls

Empty

Universal Studios Consumer Products has announced the first licensing partners tapped to create merchandise based on NBC's hit series "Heroes." DC Comics, Random House, Mezco Toyz and Topps are among the licensees who will develop trading cards, apparel, stationery/social expression products and action figures based on the show.

Initial "Heroes" merchandise will begin to appear on store shelves in time for the series' new season launch Sept. 24, Universal Consumer Products said. "We are very pleased to announce this very select group of heroic partners," "Heroes" creator/executive producer Tim Kring said. "With every 'Heroes" branded product, we hope to immerse our fans in the world of their favorite show."

Universal Consumer Products said the "Heroes" merchandise will "capitalize" on the story lines in the show and, in some instances, extend the story beyond what is seen on television. The "Heroes" licensing program was announced on the heels of news that Universal Pictures Digital Platforms and French gamemaker Ubisoft are partnering to create an interactive video game based on "Heroes" that could be in stores as soon as late 2008.
comments powered by Disqus