Coming soon: Spotlight on Dubai arts, culture

Channel tentatively called Seen set to launch in 2009

Complete Dubai fest coverage

DUBAI -- An arts and culture television channel will be unveiled next year by Arab Media Group, the largest media company in the United Arab Emirates and an inaugural sponsor of the Dubai International Film Festival.

Known for now as "Seen," the channel will be run by Buthaina Kazim; Miriam Alflasi, GM of AMG's Arabian Television Network; and Natasha Malhotra, ATN's COO and a former MTV Asia executive.

AMG owns MTV Arabia, Nickelodeon Arabia and the family oriented Noor Dubai TV. An outgrowth of a Dubai-based radio broadcaster founded with five employees in 2001, AMG was established in 2005 and already has 2,000 employees, nine radio stations and three newspapers -- including the UAE's only English-language business daily, "Emirates Business 24/7."

Company founder and CEO Abdullatif Alsayegh, who will host a gala dinner here Monday, said he looks forward to a long relationship with the festival.

"We are celebrating five years of DIFF and looking forward to bringing more focus to the arts and culture in the UAE in 2009," he said, promising to work closely with the Emirati government "to support the events and the people who will help the industries grow."
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