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Conan vs. Leno, Justin Bieber vs. Lady Gaga – Who Has More Social Media Influence?

Find out how Britney Spears learned to increase her rating on Klout, which scores individuals based on the strength of their digital brand.

NEW YORK – Whatever the TV ratings may be, Conan O’Brien’s social media influence is higher than Jay Leno’s, the Wall Street Journal pointed out Tuesday.