Condé Nast Entertainment to Launch 'Vogue' Digital Channel
Vogue is joining Condé Nast Entertainment's expanding digital platform.
CNE unveiled the new video channel, which marks the third in the company's new digital video network. CNE announced slates for GQ and Glamour earlier this year.
Programming for the Vogue channel will include six original series inspired by the iconic brand. The channel will be widely distributed across all platforms, beginning with the official Vogue video site and YouTube channel as well as syndicated through partnerships with some of the biggest names in video and social media including AOL, Yahoo!, Twitter, Dailymotion and Grab Media. The channel launch this month will be sponsored by TRESemmé.
“Our Vogue channel will offer viewers a diverse selection of fashion and lifestyle programming that brings the unique and influential perspective of the brand to new formats and platforms,” CNE president Dawn Ostroff said.
Added Gail Tifford, Unilever's senior director of media, North America: “Unilever is thrilled to partner with Vogue on the launch of their entertainment channel. This represents a great opportunity for TRESemmé to connect with our consumers via this iconic brand, and to reinforce our beauty credentials through this foray into video content.”
The Vogue slate includes the following series, which will debut throughout May: Voguepedia, Vintage Bowles, From the Vogue Closet, Elettra’s Goodness, Beauty Mark With Hanneli and Vogue Weddings.
Email: Tatiana.Siegel@THR.com, Twitter: @TatianaSiegel27