Conde Nast Acquires Pitchfork Media
The nearly 20-year-old music site will now become part of the publishing giant's digital portfolio.
Conde Nast is adding music to its portfolio with the acquisition of Pitchfork Media.
The publishing company behind magazines including Vogue and The New Yorker has purchased the digital media company for an undisclosed amount, Conde Nast announced Tuesday morning.
Pitchfork was founded in 1996 and has become a home to independent music news and criticism over the last 20 years, growing to more than 6 million unique visitors. In 2013, Pitchfork added a quarterly print publication, The Pitchfork Review. It also hosts music festivals in Chicago and Paris each year.
"Pitchfork is a distinguished digital property that brings a strong editorial voice, an enthusiastic and young audience, a growing video platform and a thriving events business," said Conde Nast president and CEO Bob Sauerberg. "We look forward to bringing Pitchfork to the network of best-in-class brands of Conde Nast."
Pitchfork founder and CEO Ryan Schreiber added that Conde Nast shares his company's commitment to editorial excellence. "Their belief in what we do, combined with their additional expertise and resources, will allow us to extend our coverage of the artists and stories that shape the music landscape on every platform," he said. "We're honored to become part of their family."
Condé Nast chief digital officer Fred Santarpia led the acquisition, and the Pitchfork team will report up through him.