'The Conjuring' Debuts at No. 1 on DVD, Blu-ray Charts
With Halloween right around the corner, it’s no surprise that scary movies are dominating the national home video sales chart for the week ending Oct. 27.
At the top: Warner Home Video’s The Conjuring, about paranormal investigators who work to help a family terrorized by dark spirits in their Rhode Island farmhouse. The critically hailed film, which grossed $137.4 million in theaters -- a high take for a horror film -- debuted at No. 1 on both the Nielsen VideoScan First Alert chart, which tracks overall disc sales, DVD and Blu-ray Disc combined, and Nielsen’s dedicated Blu-ray Disc sales chart.
The Conjuring is based on the paranormal investigating team of Ed and Lorraine Warren, whose reports inspired The Amityville Horror, a 1977 best-seller that inspired 10 movies between 1979 and 2011.
Of its first-week sales, 33 percent were on Blu-ray Disc, according to Nielsen research.
The Conjuring bumped the previous week’s best-sellers to No. 2: Twentieth Century Fox’s The Heat, on First Alert, and the Guillermo del Toro creature film Pacific Rim, on the Blu-ray Disc sales charts.
Rounding out the top five on First Alert were Pacific Rim at No. 3, down from No. 2 the previous week; the 20th Century Fox comedy The Internship -- a Vince Vaughn–Owen Wilson pairing that earned a disappointing $44.7 million in theaters -- at No. 4; and DreamWorks Animation’s The Croods at No. 5, down from No. 3 the prior week.
The Internship is a new release that finds Vaughn and Wilson as downsized-out salesmen who wind up with internships at Google, along with a horde of brainy college students. The duo’s last joint venture was 2005’s The Wedding Crashers, which grossed a whopping $209.3 million in U.S. theaters.
On the Blu-ray Disc sales chart, the other top five sellers, after The Conjuring and Pacific Rim, are The Heat at No. 3 (down from No. 2 the previous week), Walt Disney Studios’ The Little Mermaid at No. 4 (down from No. 3) and The Internship at No. 5.
On Home Media Magazine’s rental chart for the week, the top five remain unchanged from the previous week: After Earth at No. 1 and This Is the End at No. 2, both from Sony Pictures, followed at No. 3 by the Lionsgate live comedy film Kevin Hart: Let Me Explain. Disney’s Iron Man 3 is at No. 4, with Paramount’s World War Z at No. 5.
After Earth and This Is the End have held down the two top rental spots on Home Media Magazine’s weekly chart for three consecutive weeks.