Converse Offers Free Studio Time to Aspiring Musicians
Brooklyn's Rubber Tracks allows artists to record their music -- and retain all rights -- at no cost. The footwear company sees the studio as a way to help musicians "overcome one of the biggest hurdles in their career: affording studio time."
A free recording studio grows in Brooklyn: that’s the unofficial theme of a Converse-sponsored community initiative to provide aspiring artists with the means to record their own music.
Converse Rubber Tracks, which opens today in Williamsburg, features state-of-the-art equipment designed by Grammy-winning producer/engineer Allen Sides along with access to a team of experienced engineers at no cost. Artists also retain all rights to the finished tracks.
Gear was donated by Guitar Center and includes instruments and amps by Fender, Gibson and Marshall, among other brands. The shoe company sees the studio as a way to help musicians “overcome one of the biggest hurdles in their career: affording studio time.”
The first New York area bands to book time at Rubber Tracks include funk/R&B group Aabaraki (Brooklyn, NY), psych rock group Majuscules (Brooklyn, NY) and the pop-punk Super Rocket Car (New Brunswick, NJ).
Said Ra Ra Riot’s Rebecca Zeller in a statement released Wednesday: “Knowing how hard it is to make a living as a musician and the amount of money it takes to get into a studio of that caliber, it's unbelievably generous for Converse to provide it for free… Coupled with the fact that artists retain all rights to their music is a testament to Converse.”
The studio teams up with the first ever east coast Grammy Camp on August 2 to 8, during which students will have a front row seat to the recording experience, but viewers at home can also check out exclusive content from Rubber Tracks at the Converse website. See photos of the studio at coolhunting.com.