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Cookie Jar dips hand in Nelvana for Hoefer

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Canadian animation producer Cookie Jar Entertainment on Friday said it has poached Wiebke Hoefer from rival Nelvana Ltd. to become its Paris-based director of European sales.

Hoefer was most recently director of TV and home video sales in Paris for Nelvana, responsible for German-speaking countries, Eastern Europe, Turkey and Israel.

Jean-Michel Ciszewski, senior vp of international sales and co-productions for Toronto-based Cookie Jar Enterertainment, said Hoefer will now oversee European TV and home video sales.

Before joining Toronto-based Nelvana in 2002, Hoefer worked in Berlin for X Filme Creative Pool, X Verleih and ARTE European Cultural TV.

Cookie Jar, formerly Cinar Entertainment, and Nelvana -- Canada's top two animation producers -- have been fierce competitors for three decades.

Cookie Jar's latest properties include "The Doodlebops" and "Spider Riders." The company's perennial hits include "Arthur" and "Caillou."