'Cop Out' tops DVD sales, rental charts
'The Losers' edges out competition for No. 1 Blu-ray spot
"Cop Out," a buddy cop comedy with Bruce Willis and Tracy Morgan, may have underperformed at the boxoffice, grossing just $44.9 million, but on home video, the film from Warner Home Video easily topped the national sales as well as rental charts its first week out, beating out two theatrical competitors.
The fact that "Cop Out" debuted at No. 1 on Home Media Magazine's rental chart, for the week ending July 25, is particularly significant, since the title, like all Warner new releases, won't be available at rental kiosks or through Netflix for another month. "Cop Out" achieved
its top-renter status solely through Blockbuster and other brick-and-mortar stores.
"Cop Out" also bowed at No. 1 on the Nielsen VideoScan First Alert sales chart, with second-ranked "The Losers," a Warner actioner with $23.6 million in theatrical earnings, bowing at a distant No. 2, selling just 77% as many units.
A third new release, the docudrama "The Runaways," about the all-girl rock band created by rock impresario Kim Fowley, debuted at No. 4 on the sales chart, behind "The Bounty Hunter," the previous week's top seller. Despite a cast that includes Kristen Stewart of "Twilight"
fame, "The Runaways" grossed less than $4 million in theaters.
"The Losers" debuted at No. 3 on the rental chart, behind "Bounty Hunter," while "The Runaways," from Sony Pictures Home Entertainment, bowed at No. 10.
On Nielsen VideoScan's dedicated Blu-ray Disc sales chart, "The Losers" narrowly edged out "Cop Out" for the top spot, while "The Runaways" debuted at No. 6. According to Nielsen numbers, 51% of unit sales for "The Loser" were on Blu-ray Disc, compared with just 38% for "Cop Out" and 17% for "The Runaways."
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