New Series 'Copper' to Turn Up the Heat at MIPTV

10:54 AM PST 03/13/2012 by Rebecca Leffler
Sean Gallup/Getty Images
Franka Potente.

Co-stars Franka Potente and Tom Weston-Jones will join executive producer Christina Wayne and showrunner Tom Fontana in Cannes to launch Cineflix' new drama.

Cineflix Studios’ new series Copper will generate heat on the Croisette when the series launches at this year’s MIPTV market. Copper's executive producer Christina Wayne and showrunner and executive producer Tom Fontana will join the show’s cast members Franka Potente and Tom Weston-Jones in Cannes to talk about the brand new scripted drama.

Weston-Jones plays a rugged, Irish-American cop in 1860s New York City searching for the truth about the disappearance of his wife and death of his daughter as he works the city’s Five Points neighborhood. Cineflix will officially launch the new series at the market on Monday, April 2nd.

Copper won’t be the only conductor of electricity at this year’s content market. Reed MIDEM will be playing matchmaker for the industry executives heading to the Riviera for their annual media pilgrimage.

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"We’re in a time of massive transformation of the entire industry where people are looking for new business models as they broaden the TV ecosystem. Many of the different players are at MIPTV, but they don’t necessarily meet each other, so that’s where we come in," Laurine Garaude, head of Reed MIDEM’s TV division, told The Hollywood Reporter.

This year will mark the launch of MIPCUBE on March 30th and 31st just ahead of the MIPTV market. The two-day, high-level networking event will focus on the changes affecting the global TV biz and bring together the "architects of the future of TV" for a series of keynotes, demos, screenings, pitches and cocktails.

"The focus at MIPCube is on innovation, in terms of technology, creativity, business models, new startups and new talent," Garaude explained, adding that, starting Sunday, "MIPTV is really about the deal-making that goes on after all of that."

Throughout MIPFormats, MIPDoc, MIPCube and MIPTV, Reed MIDEM will host a series of matchmaking events, pitch power breakfasts, snack & screens, cocktails, a "gamification mash up," "speed consulting," boot camps and other events meant to facilitate interactions between the visiting marketgoers from all over the world.

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"The challenge is getting all of the different groups to meet. Helping people find the right people efficiently is a challenge for everyone so it’s our challenge," Garaude said. "People’s roles are changing within companies today. Buyers are now covering more and more genres. That's why we set up all of these ‘accelerator’ events before the show. They’re a catalyst for deal-making," she added.

The market's first day -- Sunday, April 1st -- will be a far cry from a traditional day of rest, and instead "Super Sunday" will feature a marathon of notable digital keynotes from Discovery Communications' Jean-Briac Perrette, Amazon.com's Anthony Bay and Rovio's Peter Vesterbacka, plus crossover events bridging MIPCube, MIPDoc and MIPFormats with the main MIPTV market including the Innovation Show presentation of Content 360 Competition winners, the MIPCube Lab Startup competition and TV Hack day winners.

TV Hack Day is a 48-hour creative marathon on a boat near MIPCube’s HQ where developers work around the clock to create new TV experiences using a number of themes. Rounding out the action-packed Super Sunday will be MIPTV's Opening Party complete with a ceremony for the 7th annual InternationalDigital Emmy® Awards after a gala screening and Q&A with talent from international mini-series Titanic.

After Sunday’s Titanic night, MIPgoers can swim to the Jersey Shore when the show's cast members Deena Nicole Cortese and Vinny Guadagnino join MTV’s EVP of programming and head of production Chris Linn and Viacom International Media Networks' SVP of international program sales Caroline Beaton for "Jersey Shore: How MTV is Cracking the Millennial Code."

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The team from Fashion Star, Elle Macpherson and Electus’ Ben Silverman and Chris Grant, will also bring their new reality series from NBC's mid-season runway to the Croisette for a branded entertainment keynote. Also on Monday will be keynotes from AMC Networks’ Josh Sapan and the Coca-Cola Company’s Jonathan Mildenhall and the launch of the Drama Coproxchange, a two-day program where high-level participants can meet to discuss new trends in international co-productions and commissioning plans for the upcoming year. On Tuesday, the market will move to a new dimension for a focus on 3DTV.

This year’s market will welcome speakers from Facebook and MySpace and also hone in on connected devices, VOD and monetizing video. Organizers are expecting more than 11,500 participants including 4,000 buyers and more than 90 new stands.

"In addition to the many distribution deals being done at the show, MIPTV is increasingly about development and partnerships at the concept stages. This is why we are introducing the new Drama CoproXchange and the first ever CoproXchange Summit where 40 top producers, commissioning editors and deal-brokers involved in international coproduction will meet to exchange and to network." Garaude said, adding "We also have an expanded Producers' Programme with a new Producer's Hub to facilitate meetings and featuring an extensive programme of how-to workshops and networking events."

This year's MIPDoc, MIPFormats and MIPCube will run from March 30th-31st before MIPTV from April 1st through the 4th. 

 

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