Corus starts Viva for middle-aged women
Channel is rebranding of Canadian Learning TelevisionMONTREAL -- Canadian broadcaster Corus Entertainment said Wednesday that it will launch Viva, a cable channel for a women 40-64 demo, on Nov. 3.
The channel, a rebranding of the Canadian Learning Television channel, will target female "boomers." Viva also aims to complement existing Corus women's cable channels W Network, for middle-aged women, and the newly launched Cosmopolitan TV, which targets a younger female demo.
Viva will feature the new British drama series "Lost in Austen" and the weeknight strip "Commander in Chief," which starred Geena Davis.