Corus starts Viva for middle-aged women

Channel is rebranding of Canadian Learning Television

MONTREAL -- Canadian broadcaster Corus Entertainment said Wednesday that it will launch Viva, a cable channel for a women 40-64 demo, on Nov. 3.

The channel, a rebranding of the Canadian Learning Television channel, will target female "boomers." Viva also aims to complement existing Corus women's cable channels W Network, for middle-aged women, and the newly launched Cosmopolitan TV, which targets a younger female demo.

Viva will feature the new British drama series "Lost in Austen" and the weeknight strip "Commander in Chief," which starred Geena Davis.
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