Cosmopolitan launches YouTube talent show
StarLaunch seeks entries from female musiciansNEW YORK -- Hearst Magazine's Cosmopolitan has launched a talent show competition via YouTube, dubbed StarLaunch.
Sponsored by Nikon and Procter and Gamble's Pantene, the contest asks for entries from female-fronted bands and solo artists to be uploaded to youtube.com/cosmostarlaunch by Oct. 6.
The entries will be culled to a top 10 on Oct. 21. At that point people can vote on the StarLaunch YouTube page. The top three acts with the most votes will move on a to live battle of the bands competition at New York's Terminal 5 on Dec. 5.
Prizes include $10,000 cash, a three-track demo created with a hit-making record producer, as many as 10 performances at Cosmopolitan-sponsored events and one-year memberships to SESAC and FanBridge, a fan list management service.
"By leveraging our partnership with YouTube and the support of our sponsors Nikon and Pantene, we will be able to give a deserving female artist the opportunity to be discovered by America -- something no amount of money can buy," said Donna Kalajian Lagani, senior vp and publishing director.
Natasha Bedingfield and Solange Knowles will perform after the battle of the bands.