Cowboys' Ezekiel Elliott Won't Be Fined for Salvation Army TD Celebration, Will Donate Anyway
The stunt was worth $200,000 in TV ad exposure.
The Dallas Cowboys' Ezekiel Elliott will not be fined by the NFL for a touchdown celebration during Sunday Night Football when the star running back leaped into an oversize Salvation Army kettle on the sideline.
Multiple NFL insiders reported that the league would take no action, likely because the celebration ignited social media with #kettlehop and the name of the charitable organization, which is known for having kettle bell ringers out during the holiday season.
Normally, a player is fined if he uses a prop during a celebration.
On Monday morning, Elliott said even though he was not being fined for the celebration, he would be donating to the Salvation Army.
The Salvation Army bucket jump was worth $200,000 in TV ad time, ESPN's Darren Rovell reported.
The Salvation Army responded by thanking Elliott for his kindness.
Watch the leap below: