Cowboys rope in big ratings

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LAS VEGAS -- Sunday's New York Giants-Dallas Cowboys game on Fox registered as the most-watched regular-season NFL game in almost 10 years.

Nielsen Media Research said Tuesday that 27.6 million viewers tuned in to see the Cowboys' last-second road victory over the Giants. It was the most-watched and highest-rated regular-season game since a Denver Broncos-San Francisco 49ers game on ABC on Dec. 15, 1997. It was also the highest-rated Sunday afternoon game since a Dallas-San Francisco overtime contest on Nov. 10, 1996.

Sunday's peak came at 7 p.m. EST, when 31.2 million viewers tuned in.

The average also eclipsed everything else in primetime for the week, including NBC's "Sunday Night Football" (Seattle at Denver) and the Sunday afternoon games on CBS.

Meanwhile, ESPN's "Monday Night Football" matchup between the Philadelphia Eagles and the Carolina Panthers averaged 10.5 million viewers. It averaged a 17 rating in Philadelphia and a 13.2 rating in Charlotte, where it aired on broadcast TV.
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