Crackle launches sports reality series
'Clean Break' is video hub's first foray into branded contentCrackle, Sony Pictures Entertainment's video hub aimed at young men, is rolling out a reality series that will feature two friends' attempts to conquer six action/water sports in various locales across the U.S.
The show, "Clean Break," takes pals Brady and J.J. to places like San Diego, Venice Beach and Hood River, Oregon to try their hand (and feet) at sports like kiteboarding, surfing and windsurfing. The show, which debuted on June 28, will follow the pair as they try to conquer six extreme sports in all, while also interacting with the locals. Crackle has partnered with the Los Angeles-based studio Content & Company to produce the series.
"Clean Break" is something of a departure for Crackle, which is perhaps best known for action and sci-fi originals aimed squarely at the young guy demographic. The show, which is being sponsored by the Schick Hydro, marks Crackle's first foray into branded entertainment.
To drive viewer interest in Brady and J.J.'s travel adventures, Crackle and Schick are looking to tap heavily into social media. For example, Crackle users have already voted on local tour guides who will appear in "Clean Break" episodes. The show has also established The Hydro Experience Facebook page where producers will ask fans for ideas for future action travel locations and casting.
"Clean Break" is scheduled to run through Monday Sept. 13.