Cumulus and WestwoodOne to Cover Billboard Music Awards
"Backstage at the Billboard Music Awards Radio Row" to offer programming to more than 200 radio stations.
Cumulus Media and WestwoodOne will provide exclusive backstage audio coverage on Dick Clark Productions’ Backstage at the Billboard Music Awards Radio Row for the show being held on Sunday at the MGM Grand Garden Arena, airing live at 8 p.m. ET/PT on ABC.
The show is part of Cumulus’ Red Carpet Radio platform, with WestwoodOne creating original programming to run on 212 radio stations across multiple formats in markets including Philadelphia, Portland, Denver and Washington, D.C. In addition, Backstage at the Billboard Music Awards Radio Row encompasses two days of live broadcasts with 25 radio stations from across the country representing multiple formats, hosts, presenters and performers. Among those set to appear are Jennifer Lopez, Luke Bryan, Austin Mahone, 5 Seconds of Summer, Shakira, Lucy Hale and Jason Derulo. There will be a special performance today from Epic Records artist A Great Big World, and tomorrow, Republic Records’ Us the Duo will be featured. In addition, digital music service Rdio and the multiplatform video and music network Music Choice will be on Radio Row.
Cumulus will produce six hours of Billboard Music Awards programming that includes a one-hour “Countdown to the Red Carpet,” featuring format-specific music for country, rock, urban, Top 40 and AC. In addition, the chain will produce two hours of programming live from the red carpet featuring on-site hosts Jillian Barberie and Michael Yo, with Erika Grace Powell from America’s Morning Show, Ralphie from WPLJ New York and Kelly Ford of WNSH New York reporting from the Fanzone and on the red carpet.
Cumulus executive vp/co-COO John Dickey added: “Our exclusive backstage radio coverage of the Billboard Music Awards provides millions of radio listeners across the country with unparalleled access to talent and a coveted audio ‘backstage pass’ to one of our industry’s most exciting celebrations of music excellence. This fresh and compelling content delivers a totally unique and entertaining backstage experience for our listeners on-air, online and via mobile devices.”