Pret-a-Reporter

Rep Your Hometown With a Custom Apolis Tote

@apolis/Instagram
Apolis Market Tote

If you like it, you should put your name on it.

Looking for a chic way to tote your freshly baked baguette around the city? Perhaps you're tired of the Whole Foods sales person's judgmental scowl when you forget to bring your reusable bags to the store again

Well, Los Angeles-based brand Apolis, founded in 2004 by brothers Shea and Raan Parton, has got you covered. The label's Market Tote bag is the new must-have accessory for grocery shopping celebs like Gisele Bundchen and pretty much every fashion blogger on your Pinterest page. Handmade by working moms in Bangladesh who are paid fair trade wages, the bags are crafted out of sustainable natural jute fiber and feature a waterproof inner lining and genuine leather straps fastened with antique nickel rivets — so they're definitely sturdy enough to carry a bottle (or three) of wine. 

And just when you thought they couldn't get anymore Instagrammable, Apolis announced that the uber popular market totes are now customizable. That's right, shoppers can rep their hometown in big, sans serif font emblazoned on the outside of the tote. If hometown-repping is not your cup of tea, customers can also request any three lines of text on the bag. 

The custom totes, which run $68 a pop, were so popular upon their initial release that the flood of requests actually broke the system. But don't worry, Apolis' website is totes back up and running. 

 

A photo posted by Apolis (@apolis) on

 

 

A photo posted by Apolis (@apolis) on

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