Pret-a-Reporter

Retail Report: SF's Cuyana Opens Minimalist Abbot Kinney Pop-Up

Courtesy of Cuyana
Abbot Kinney's Cuyana pop-up shop

The label worn by Reese Witherspoon does Venice for one month.

Venice’s Abbot Kinney Boulevard now has one more reason it’s become the best shopping street in L.A. — at least for the next month. Two-year-old San Francisco’s women’s apparel and accessories label Cuyana, which holds true to a mantra of “fewer, better things,” has opened its very first SoCal pop-up shop.

Through Oct 25, shoppers can peruse the airy, minimalist 1,000-square-foot boutique for the simple leather totes and pouches (made in Italy and Argentina), American-made silk crepe tops, Peruvian pima cotton tees, light cashmere scarves from the U.K. and Panama hats (sourced from Ecuador) that stars including Reese Witherspoon and Karolina Kurkova have been spotted wearing.

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Gina Rodriguez and Christa B. Allen have already stopped by the chic, clean pop-up, which doesn't look at all temporary. Behind the front counter a gallery wall of travel-inspired photography gives us both wanderlust and ties into the brand’s ethos of sourcing pieces directly from the country in which they’re best manufactured. So the oversized alpaca sweaters, for example, are from Peruvian alpaca and are also cut and constructed in Peru, then shipped to the U.S., allowing for a lower price since there’s no middleman. 

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It’s all part of the founders’ dedication to high-quality, timeless pieces that are made out of the best materials in the world. And though there are no logos to be found, they do encourage personalization in the form of an in-store monogramming station, where any of the leather goods — from colored carryalls to classic wallets to chic laptop cases — can be instantly stamped with initials, names or phrases in gold lettering. While the shop is only around another month, with gets this good, with any luck, the Cuyana crew will return in a more permanent capacity very soon. Fingers crossed!

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