CW block party? Not quite
MRC shows bow Sunday, and ratings get worseThe CW's move to farm out its Sunday night bridge-to-nowhere primetime block isn't about to cause any seller's remorse.
The lineup programmed by production company Media Rights Capital premiered Sunday, and its ratings matched the numbers that prompted the network to vacate the evening in the first place.
The reality show "In Harm's Way" (676,000 viewers and a 0.3 rating/1 share in adults 18-49) was on par with "Online Nation" in the slot last season. The drama "Valentine" (1.1 million, 0.4/1) matched "Life Is Wild" in the slot. And 9 p.m.'s "Easy Money" (1.1 million, 0.4/1) did about half of what an "America's Next Top Model" encore scored in the time period last year.
The CW also took a hit on Friday when "WWE Friday Night SmackDown"(3.2 million, 1.0/3) moved to MyNetworkTV. Although it did not perform as well in its new home (losing 29% from its last CW airing), the CW was down 50% Friday while MyNet was up 150%.
Meanwhile on Sunday, ABC won in the preliminary returns, though football-fueled NBC likely will take the lead when the nationals come in this morning.
The season premiere of ABC's "America's Funniest Home Videos" (9.1 million, 2.7/8) was up from last year, and "Extreme Makeover: Home Edition" (11.7 million, 3.8/10) was up from last week. But "Desperate Housewives" (15.5 million, 5.8/13) was down 18% from last week's premiere, though it was the highest-rated show of the night. "Brothers & Sisters" (10.6 million, 4.0/10) fell 13%.
NBC was led by "Sunday Night Football" (12.8 million, 4.8/11). The numbers are expected to improve in the nationals yet remain lower than last week's game.
Third-place CBS' ratings, particularly "60 Minutes" at 7 p.m., are skewed by a half-hour of NFL overrun. Still, from 8 p.m. on, every CBS show grew week-over-week. (partialdiff)