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CW eyeing Daytime Emmy broadcast

Network in talks with NATAS to air ceremony

 

The CW is in talks with the National Academy of Television Arts and Sciences to broadcast this year's Daytime Emmy Awards.

For the past four years, CBS and ABC have been alternating as hosts of the awards show after NBC dropped out of rotation in 2004.

But with CBS' contract up, the network, whose turn it was to broadcast the Daytime Emmys this year, declined to do so.

NATAS approached ABC, but the network declined the offer.

"As 2009 was scheduled to be CBS' year to host the Daytime Emmys, ABC had not anticipated or planned on doing the award show," the network said in a statement. "At this time, neither ABC nor SOAPnet has plans to broadcast the event."‬

The older-skewing Daytime Emmys, whose ratings have been declining, are a somewhat awkward fit for youth-oriented CW. The CBS sibling net has an awards franchise, the Family Entertainment Awards, which air in December.