Dailymotion gives TV buyers sneak peek

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CANNES -- French file-sharing Web site Dailymotion has announced a new video-sharing content deal with Gallic TV program exporter TV France International.

The programs will be available free of charge in a private section of Dailymotion's site accessible only through TVFI's Web site for international buyers accredited by the organization.

More than 800 titles from last year's TVFI Rendez-Vous in Biarritz already are available on the shared site as of Monday and more will be gradually added by Gallic sales companies.

"This partnership offers a unique tool to foreign professionals who can now access French program offerings anytime and any place. The idea is to save time. We're basically making the Rendez-Vous video library available 24/7 through online screenings," TVFI boss Mathieu Bejot told The Hollywood Reporter. "Our goal is to reach 4,000 titles by fall in time for Mipcom 2008."

TVFI is hoping that the professional/public platform will help increase international sales of Gallic titles thanks to Dailymotion's popularity worldwide. One of the 60 most frequently visited Web sites in 2008, Dailymotion attracted more than 34.7 million unique visitors in February and registered 1.5 billion pages viewed.

"Since we're only talking about screenings for international buyers, we're not competing at all with broadcasters. Their distribution arms will be involved -- just like all our member companies -- if they wish to make their programs available to acquisition executives worldwide," Bejot said.

TVFI's member companies also can add their own content to a TVFI -branded space on Dailymotion's public server including trailers, clips or full episodes of their series.

"We're testing the concept," Dailymotion's senior vp and general counsel Giuseppe de Martino said of the first professional branch of the popular public site. "We hope TVFI member companies will continue to add content to the public section of the Web site to create buzz for their programs."

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