Dailymotion Taps TV News Anchors for Online Series (Exclusive)
Dailymotion, the world’s No. 2 online video site, struck a deal with a couple of New York TV news veterans to create three minutes of exclusive programming daily based on news items that are lighting up the blogosphere and social networks.
Called "Buzz 60," the segment is based on the evergreen items at Buzz60.com created by Tim Minton and Jay DeDapper, formerly of WABC and WNBC, respectively.
For Dailymotion, though, the duo’s "Buzz 60" segments will be timely bursts of news available on-demand, and exclusive to Dailymotion. Minton and DeDapper will deliver three one-minute episodes daily.
“It’s funny, it can be quirky, and it will always have a strong point of view,” said Roland Hamilton, head of U.S. operations for Dailymotion, where the episodes debut Monday.
Financial terms of the relationship weren’t disclosed, but Hamilton said it involves sharing ad revenue with Minton and DeDapper.
Dailymotion is a French company that recently opened a U.S. office in New York. Already popular worldwide, it’s gaining steam in the U.S., as well.
In April, the site scored 18 million unique visitors in the states, making it the 13th most popular site for video, just ahead of Amazon.com and after Fox Interactive Media. It notched year-over-year growth of 70%.
Google, by comparison, was No. 1 with 172 million uniques, according to ComScore.
Similar to YouTube, Dailymotion contains a wide variety of user-generated content, though it reserves its home page mostly for professional video, according to Hamilton.