'Fifty Shades' Producer Dana Brunetti Wins PGA Mark on Appeal
Despite the victory on the sequel, he vows he will continue his battle with the guild: "This was never about me, but about an unfair system that has the potential to do harm to people’s careers and reputations."
Producer Dana Brunetti has won his appeal to receive the Producers Guild of America’s p.g.a. mark for his work on the upcoming film Fifty Shades Darker, he announced Sunday on social media.
The mark, which consists of the letters "p.g.a." after a producer’s name, is awarded when the Producers Guild rules that a credited producer has substantially contributed to producing a film. It was created in 2012 to recognize working producers as opposed to financiers or others who were granted producing credits without working on a film.
Although Brunetti received the mark for 2015’s Fifty Shades of Grey, the PGA originally ruled that only his fellow producers Michael De Luca and author E. L. James would receive the credit on the follow-up, scheduled for release on Feb. 10 by Universal.
In addition to launching an appeal, Brunetti vowed he’d go to war with the guild over the way it decides who deserves the p.g.a. mark. "The PGA has reversed its decision for my mark," he announced. "I’ve won the battle, but not the war.”
The producer elaborated that his appeal consisted of nothing but a simple statement from his fellow producers on the film testifying that he’d been “personally and substantially involved — in a decision-making capacity — for a major portion of producing functions throughout all phases of the film.”
“No additional evidence was presented, yet they overturned their original decision,” Brunetti wrote, saying he would continue his fight. “So why am I still ‘whining’ or ‘complaining’ as some have called it? It is clearer than ever their system is broken and needs to be fixed. This was never about me, but about an unfair system that has the potential to do harm to people’s careers and reputations.”