Davie Brown taps former WMA exec
EmptyOmnicom-owned entertainment marketing firm Davie Brown Entertainment has named former WMA digital-media group chief Lewis Henderson as its CEO.
Henderson, who left WMA last month after 17 years, will replace the retiring James Davie, who co-founded the agency in 1985.
Henderson is a veteran of entertainment marketing and digital media at WMA, where he led the corporate consulting division. He is expected to drive the expansion of digital marketing at Davie Brown.
"Lewis is the rare triple-threat combination of successful agency entrepreneur, leading brand consultant and global digital expert," said Ray Clark, founder and CEO of the Marketing Arm, the Omnicom unit under which Davie Brown operates. (partialdiff)