Do We Want It? Daya by Zendaya Review

Bruce Glikas/Getty Images

The multi-hyphenate's direct-to-consumer collection, available in sizes 0-22, drops today.

Can’t keep up with the world of celebrity clothing collections and collaborations? We’re breaking them down to help you decide, do you want it? 

As one of the first direct-to-consumer celebrity-owned clothing lines, Daya by Zendaya — the label launched by Disney starlet-turned-bonafide A-lister Zendaya Coleman in collaboration with her longtime stylist, Law Roach — is already making a splash.

The pitch: 

The 20-year-old's debut collection launches today at, Zendaya: The App and at three pop-up stores across the country, and includes the star's range of footwear which she first launched last year, but also a variety of trendy ready-to-wear pieces — from basic tanks and tops to a silky slip dress — which are available in a groundbreaking size range: 0-22. 

The twist:

Like Khloe Kardashian's Good American denim label, size inclusivity is an important part of her mission. To top it off, the entire 39-piece collection comes in at under $160, making it one of the more affordable celebrity clothing lines to date. 


A photo posted by Zendaya (@zendaya) on

The breakdown:

Much like Zendaya's own celebrated red-carpet style, some of the pieces are adventurous (an olive green oversize velvet jumpsuit, $98; black, blue and white patchwork jeans, $68; white sweatpants with revealing lace-up detail down the center, $98) while others are more basic (a black crop top, $48, and matching skater skirt, $58) though the full collection maintains a cohesive, upscale streetwear vibe.

Aside from a few branded pieces, including a jogger sweat suit reading "Daya" and a sleeveless graphic crewneck emblazoned with "DxZ," many of the pieces — bomber jackets, slip dresses and an olive green anorak, $138, for example — are not unlike the current selection at Zara, Topshop or any other fast-fashion hotspot. However, given the affordable price point and size accessibility — which separates it from more expensive collabs, like Rihanna's Puma collection or Gigi Hadid's Tommy x Gigi label — Daya by Zendaya could become another go-to for trendy pieces in many shoppers' rotations. 

The verdict:

Daya by Zendaya offers up a decent mix of wearable, cool-girl approved pieces at a price that won't make you cry if you decide to ditch it next season.Plus, they're versatile and color-neutral enough to fit seamlessly into most wardrobes.

What we want: 

comments powered by Disqus