Do We Want It? Daya by Zendaya Review
The multihyphenate's direct-to-consumer collection, available in sizes 0-22, drops today.
Can’t keep up with the world of celebrity clothing collections and collaborations? We’re breaking them down to help you decide — do you want it?
As one of the first direct-to-consumer celebrity-owned clothing lines, Daya by Zendaya — the label launched by Disney starlet turned bonafide A-lister Zendaya Coleman in collaboration with her longtime stylist, Law Roach — is already making a splash.
The 20-year-old's debut collection launches today at DayaByZendaya.com, Zendaya: The App and at three pop-up stores across the country, and includes the star's range of footwear, which she first launched last year, but also a variety of trendy ready-to-wear pieces — from basic tanks and tops to a silky slip dress — which are available in a groundbreaking size range: 0-22.
Like Khloe Kardashian's Good American denim label, size inclusivity is an important part of her mission. To top it off, the entire 39-piece collection comes in at under $160, making it one of the more affordable celebrity clothing lines to date.
Much like Zendaya's own celebrated red-carpet style, some of the pieces are adventurous (an olive green oversize velvet jumpsuit, $98; black, blue and white patchwork jeans, $68; white sweatpants with revealing lace-up detail down the center, $98), while others are more basic (a black crop top, $48, and matching skater skirt, $58), though the full collection maintains a cohesive, upscale streetwear vibe.
Aside from a few branded pieces, including a jogger sweatsuit reading "Daya" and a sleeveless graphic crewneck emblazoned with "DxZ," many of the pieces — bomber jackets, slip dresses and an olive green anorak, $138, for example — are not unlike the current selection at Zara, Topshop or any other fast-fashion hotspot. However, given the affordable price point and size accessibility — which separates it from more expensive collabs, like Rihanna's Puma collection or Gigi Hadid's Tommy x Gigi label — Daya by Zendaya could become another go-to for trendy pieces in many shoppers' rotations.
Daya by Zendaya offers up a decent mix of wearable, cool-girl-approved pieces at a price that won't make you cry if you decide to ditch it next season. Plus, they're versatile and color-neutral enough to fit seamlessly into most wardrobes.
What we want: